Have you ever wanted to learn how to share your Google Analytics reports with others? The idea of sharing solid data is a great way to gain the trust of customers, clients, team members, and potential business partners.
Because the basis of data is the perfect fit for marketing decisions for a business.
But in most cases you will have to grant them access to your Analytics account, so that they can view the reports which will help them make the decisions they need to make for the business. Because a website’s data is confidential, sharing access to them can be difficult.
Actually, there’s a thing you can do: you can still share your desired Analytics reports with them.
In this blob post, you can learn how to share your Google Analytics reports with others without having to give permission to your Analytics account.
There is way to do that!
Why Would You Want to Share Your Google Analytics Data With Others?
Data is how business decisions are made and therefore by showing solid statistics and data, which is one of the most effective ways,you’ll be able to convince people, clients and customers. Below are some situations where you might have to share your Google Analytics reports with others:
- Sharing Performance Reports with Clients – If you’re running an agency that handles many clients, then you have to share your Google Analytics reports keeping them updated on their website’s performance. This method will be helpful.
- Keep Team Members & Other Departments Updated – Most times you might have to share reports with other team members within your organization to keep them updated on different stats without having to give access to Google Analytics. Then this method comes in handy.
- Form Partnerships with Other Websites – If you’re planning to form a partnership with another company, then they’ll most likely ask for your website statistics. So sharing specific reports is safe and easier. That’s why this method will come in handy.
- Increase Website Conversions – You can convert a potential customer into a buyer by showing them how many people are already using your product and for how long. So stats with data matters most.
But you might be thinking that granting permission to Google Analytics isn’t safe. So, how can you safely share your reports? Let’s find out how to share Google Analytics reports with others in the steps below.
How to Share Google Analytics Reports
In order to easily share your reports without having to worry about giving access to your Analytics account, here are the steps you have to follow:
1. Get Weekly Website Stats with Email Summaries:
This step is for you if you have clients who need website data. In such cases the clients require weekly performance reports of your website. Most people are busy that they can’t find time to check Google Analytics, this is where we come in to the picture.
Now with the help of MonsterInsights Email Summaries function you can easily solve this issue. You can now get important stats of your website delivered straight to your email inbox.
How cool is that?
The report is really simple to read and understand. It will help you keep an eye on how your website is performing, so you can make data-driven decisions.
This is exactly what a client needs from your website.
To view your summaries, go to your WordPress dashboard and then navigate to Insights -> Settings -> Advanced. Then scroll all the way down to Email Summaries.
Here’s a screenshot of how it looks.
This is where you have the option to add up to 5 email addresses to send the email summaries. You can also send out a test email to see how it looks like.
The best part about this is that you can customize the header to add your own brand logo to give a personal touch on your reports. This offers so much features.
One of the benefits of this is that you can add your own agency logo and send weekly reports to your clients so that they know how their website is doing and also value your hard work.
So this is how you take out email summaries from your google analytics account.
Take a look at the image below.
2. Export Your Google Analytics Reports as PDFs:
I’m sure you wanted to try this out. So, if you’re using MonsterInsights on your website, you can easily download any report as a PDF file and share it with whoever you want.
You don’t have to use the print preview mode to download your MonsterInsights reports. The problem trying the old method is that you’ll have to spend several hours trying to fix the formatting before you try printing it or downloading it. That’s because it has graphs and numbers, and it would be all over the place.
But now that things have changed you can begin with the Export PDF Report option. You can see that at the top of all the MonsterInsights reports. All you need to do is to simply click on the button and get those properly formatted reports out so that you can share with the others.
Take a look at the image below.
3. Give Permission to View Google Analytics Reports:
There are some cases where this will happen. You might have to give access to your Google Analytics account, so others can also see the reports.
So there is a cure for this as well.
The good news is that you can control different user roles and allow only a few people to view the Google Analytics reports. You can also control who can save settings in Analytics and who can’t.
So this way you won’t have to worry so much about website data breach.
Thanks to MonsterInsights they have made this process simple and efficient. With the help of it, you can easily manage Google Analytics permissions from within your WordPress dashboard, and not have to go to Google Analytics account of Google.
Here’s how you do it: Go to Insights -> Settings -> Advanced and then navigate down to Permissions. This is where you can see which user roles can view reports, who can save settings, and which roles are excluded from tracking, etc.
Take a look at the image below so you can understand it better.
4. Share Google Analytics Reports in Other File Formats:
Sometimes you might want this so let’s solve that as well. Earlier we had covered how MonsterInsights helps you download your Analytics reports as a PDF file. But what if you need it in another format to perform more analysis? (Something like an excel sheet – to analyse numbers and other data).
Within Google Analytics, there’s an option where you can export a report as Google Sheets, Excel file, or CSV format. This allows you to download your data, clean it, format it according to your needs, and then share them with others.
Having this option will come in handy for data driven decision making for your business or for the client’s business.
So, let’s learn how to get other formats out – Log into your Google Analytics account. Then, navigate to a report that you want to share. At the top right corner, you’ll find an Export option for almost every report in Google Analytics.
Take a look the image below so you’ll understand it better.
If you click on the Export option and select the file type you’d like to export, you’ll be able to download the exact file type you wanted in the first place.
Take a look at the image below to understand.
Then, it’ll automatically download the report onto your computer. Now you can share the report with your customers or partners/clients easily by emailing it to them or by sharing a Google Drive folder.
And that’s it!
This is how you can quickly export WordPress Analytics that’s linked to your Google Analytics account right from within your WordPress dashboard.