Do you have a WooCommerce store setup on your WordPress website? Then you will love this article.
In this article we will talk about how to add easy, powerful Google Analytics In WooCommerce to track your store’s performance.
With the help of Google Analytics and the eCommerce tracking feature, you actually can get detailed insights into your customers’ shopping behavior, optimize your store accordingly, and drive more revenue.
So here’s what we’ll do – we’ll show you how to enable WooCommerce Google Analytics and also talk about the benefits of Enhanced feature for eCommerce and why it’s important for your online store.
But before we dive into all that, let’s understand the difference between traditional eCommerce and the Enhanced eCommerce tracking.
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Traditional eCommerce Vs Enhanced eCommerce Tracking.
Enhanced eCommerce tracking is an optional feature within Google Analytics that gives you more detailed data about the shopping behavior of your customers than traditional eCommerce tracking.
Here’s a preview of it:
Here are a few powerful reports you get by enabling Enhanced eCommerce tracking on your store within your WordPress website:
- Shopping Behavior.
- Checkout Behavior.
- Product Lists Performance.
- Sales Performance.
Now let’s understand the differences between the benefits of Enhanced eCommerce tracking and traditional eCommerce tracking.
1. Overview and Product Performance Reports:
With the traditional eCommerce tracking system, you can only access your sales data and valuable store metrics for individual products such as revenue, conversion rates, the average order value, the number of refunds, etc.
Whereas with the Enhanced eCommerce tracking within your Google Analytics Account you can track categories and other important metrics that are relevant to your business. This allows you to not only track individual products but also you’ll be able to evaluate data on the basis of product categories and other brand properties that you intend to track or measure..
2. Shopping and Checkout Behavior Reports:
This is an amazing feature that allows you to get more detailed insights into product page views, shopping cart initiations and abandonments, completed transactions and more.
Overall you’ll know your customers’ shopping and checkout behaviors. This should help you optimize your store and do necessary tweaks accordingly.
3. Product List Performance Reports:
Product lists are a logical grouping of products on your site. This logical grouping is greatly helpful to categorize your products for upselling and cross-selling in order to maximize the revenue on your store. So with this report, you can track the product lists that are shown to your customers and analyze their performances.
It’s a great way to push best performing products as recommendations showcasing that they are being heavily bought.
4. More Useful Marketing Reports:
You can also track the performance of coupon codes if you’re using on your store and also see how the sales are working against that. You can also check who your top affiliates are (if you have an affiliate program) and see their revenue, transactions, and average order amount.
So basically in a nutshell, the Enhanced eCommerce tracking gives you so much essential data that you can use to optimize your store and boost your revenue.
This is how the advanced and enhanced eCommerce tracking feature stands apart.
How to Set Up WooCommerce Google Analytics Using Enhanced eCommerce.
If you follow the below steps, you’ll be able to set up Google Analytics tracking quickly on your store.
Step 1: Install MonsterInsights and the eCommerce Addon.
With the help of this plugin, you get actionable insights to improve your store’s performance and configure Google Analytics eCommerce with complete ease.
Using MonsterInsights eCommerce addon, you can set up Enhanced eCommerce for your WooCommerce Google Analytics tracking.
To activate the addon, you’ll have to go to Insights -> Addons and then navigate to eCommerce.
Once the addon is active, you need to head over to your Google Analytics account.
Step 2: Enable The Enhanced eCommerce Tracking in Google Analytics.
Now for our next step you’ll have to login to Google Analytics, and select the website for which you’d like to enable the Enhanced eCommerce tracking for.
Here’s an example website. Follow along.
Next, click Admin in the left taskbar.
Then click Ecommerce Settings under the column on the right.
Next, click sliders under Status and Enable Related Products, to turn it from off to on. Then click the Next Step button.
Now click the slider under Enhanced Ecommerce Settings, to turn it from off to on and then, click the Submit button.
Step 3: Enable Enhanced eCommerce in MonsterInsights.
Next, you’ll have to go back to your WordPress dashboard and access MonsterInsights. Naviaget to Insights -> Settings and then select eCommerce from the top menu.
Now enable the option: Use Enhanced eCommerce.
This addon will automatically start tracking your WooCommerce store activities. Now, you can now make decisions based on the data and grow your business.
If you want to track your WooCommerce store’s performance read on.
Track Your WooCommerce Store’s Performance.
Tracking your WooCommerce Store’s performance is super important as it can give you valuable data on how to go about increasing your store’s revenue.
In order to track your WooCommerce store’s performance you’ll need to look at Google Analytics, and MonsterInsights will help you track all of it since you’ll be connected to your Google Analytics.
MonsterInsights tracks everything so this data will allow you to plan, make a move to boost your online store’s performance, as its one of the best WooCommerce tracking plugins.
So the first step is to view the eCommerce report by going to Insights, then Reports, and selecting eCommerce from the menu.
You’ll be presented with an overview of your store with all the statistics about conversion rate, transactions, revenue, and average order value. If you want, you can change the date range according to your preference.
So this is the first thing you get to track.
Next you should scroll down and see the Top Products report.
This displays the best-performing items from your store along with their quantity ordered, percentage of sales, and total revenue they generate.
This report also gives you insights about which type of products you should be promoting more to increase your sales. It also helps to find products that don’t do so well in terms of conversions, so you can either work on optimizing them or totally removing them if they don’t work out for you.
So when it comes to WooCommerce Google Analytics, you can also view the Top Conversion Sources for your store.
This report shows the websites that send in the most converting traffic to your store. It also shows the number of visits, their overall percentage, and the revenue they contribute.
Using the data from this report, you can identify sources you should focus on more for promotions of your products.
This is how you can use the advanced Enhanced eCommerce tracking on your Google Analytics account for your store and work on it.
So now that you’ve learned how to easily integrate how to set up Google Analytics on your WooCommerce Store, you can begin to set tracking parameters to track and improve your store.
This way you’ll be able to see what’s working and what needs to be improved.
And none of this possible without using MonsterInsights plugin, the number one trusted and best plugin that helps you do all this.