If you are a blogger or have started a blog recently you’ll know by now the importance of having an email list. Without an email list, you’ll not be able to grow your blog and business. In this post, you can learn the tips and strategies on how to grow your email list.
Email marketing is very important if you have any sort of online business whether you are an experienced blogger or a brand new blogger looking to build your online business.
We use email in our daily communications. And email marketing is going to be the most important component of your blogging business.
Over 91% of people prefer email as the method of communication. Although there are social media channels for anything official we use email.
Now as a blogger you have to ensure that you communicate with your subscribers via email. And in order to communicate with them, you can’t be sending emails manually to them. You will need an email marketing tool like Constant Contact (use my link to get FREE 30-Day trial) that will help you save time in communicating with your subscribers.
WHY SHOULD YOU HAVE AN EMAIL LIST?
- Everyone opens their email to communicate (91% of people prefer emails for business communications).
- If you grow or own an email list then your email list is the list you own 100 percent.
- If you build an audience or following on social media you could lose the following overnight if Facebook, Instagram or any other social media platform changes their algorithm.
- It is the only targeted audience you can rely on every time you have something to promote or sell. Now that I just told you that growing your email list is important you will need an email marketing tool that can help you do that. Without an email marketing tool, it will be just about difficult to grow your email list. And the one I recommend is constant contact. If you want a free 30-day trial click here.
HOW TO BUILD AND GROW YOUR EMAIL LIST?
In order to grow your email list you need to do these 3 things:
- Create Lead Magnets.
- Use my recommended Email Marketing Tool. (Constant Contact)
- Promote the lead magnet to grow your list.
WHAT IS A LEAD MAGNET?
A Lead Magnet a freebie that is anything like a checklist, a template, a free guide, a free downloadable PDF that you can give away for free to people in exchange for their email list.
A Lead Magnet is also called an opt-in freebie. It just acts a thing which entices people to give their email address in exchange for getting that freebie.
HOW TO CREATE A LEAD MAGNET?
The easiest way to create a lead magnet is to create one in Canva.com or Microsoft Word(Windows) or Pages(Mac).
You just have to create a 1 or 2 Page PDF that actually solves your reader’s problem. Don’t create a lengthy one.
It’s very easy to create one and I will make sure to create a tutorial on how to create a lead magnet in Canva.com
Once you’ve created your freebie you can download your freebie and host them in your media library in WordPress.
WHICH EMAIL MARKETING TOOL SHOULD I USE?
I would recommend you use Constant Contact. (Use my link to get a free 30-day trial)
Here’s what you can get when you use Constant Contact:
- One full month FREE trial. (No other company gives you this option).
- Ability to create and send great-looking emails in minutes.
- Constant Contact makes powerful email marketing easy.
- Create mobile optimized email templates.
- Customize your logos, colors, and images inside the template.
- Drag and drop feature to build your own email templates.
- Add Action Block templates like buttons and sections to drive engagement (clicks).
- Automatically send a welcome email to your list as soon as they subscribe.
- Create a segmented contact list so you can send the right message to the right subscriber.
- Ability to track your emails to see what your subscribers are opening and what they are clicking on.
LIST OF EXTRA FEATURES YOU GET INSIDE CONSTANT CONTACT:
- You can send Unlimited Emails.
- It has List building tools that can help you grow your list anywhere on your website, Facebook or any other place.
- You can track everything from signups to purchased and create reports for you to understand everything about your list.
- You will find a customization template with image libraries to use.
- You will also find an email scheduling feature as well as a marketing calendar.
- It allows you to collect leads from Facebook Ads also.
Most other email marketing tools will not give you these extra features especially the list building tools, email scheduling tool, marketing calendar feature and the ability to collect leads from Facebook Ads. Get your free 30 day trial – CONSTANT CONTACT.
LIST OF LEAD MAGNET IDEAS YOU CAN CREATE IN CANVA.COM IN A FEW MINUTES:
- E-Course Workbook.
- Workshops Workbooks.
- Webinar Notes Document.
I hope this list gave you ideas on what all you can create for your lead magnet. The possibilities are endless and there is no limit to what all you can create.
The lead magnet will help you get more email subscribers.
Ready to start growing your list? USE CONSTANT CONTACT (Get 30 Day Free Trial).
PROMOTION STRATEGIES FOR GROWING EMAIL LIST
The best way to grow your email list is to create the freebie or lead magnet and promote it the right way.
Just creating them won’t help. You need people to see that and interested people will
After you’ve created them, you can promote them in Pinterest and Facebook Groups. You can also grow your list when your posts are optimized for Search Engines.
There are other places like Quora.com and other forums where you can start promoting them.