If you are looking to learn how to drive traffic to your blog so more people can read them and subscribe to your newsletters or signup to your freebie’s, this blog post is for you.
I’ve covered everything in detail so you can actually know how to grow your blog into an income generating business.
Most people out there just blog about whatever they want, you’ve got to be specific on whom you’re attracting.
You need to attract a certain type of audience to your blog.
Basically what I’m trying to say is, “You need to know what problem you’re solving, and what your niche/industry is”.
Once you get clear on your target audience, you’ll be able to know what their pain points are, and where they go to hangout to find solutions to their problems. (Mostly groups, they’ll follow influencers in their industry, read blog posts, watch YouTube videos, join groups and forums, etc).
This should give you a hint of where your target audience hangs out.
And let me help you understand how to drive traffic to your blog using the various ways available that you can implement right away.
Make sure to jump to the section, you’d like to learn first.
Table of Contents
Understanding The Importance of Driving Traffic.
Traffic is the life blood of any online business. Now that you’re a blogger, trying to grow your blog you need to create quality content (that’s a given), but you should also drive traffic to your blog posts.
Traffic represents, people who have shown interest in your blog posts, or they are the right kind of people interested in your posts.
When you send traffic, those are real people coming to visit your blog posts.
When you optimize your blog posts to rank on google or other search engines, you’ll begin to get search traffic creeping in to your website.
Basically, these are people who search for things on google and have landed on your website or blog to find what they are looking for.
Imagine this, you spent time writing a blog post, but you failed to drive traffic do you what will happen? Crickets. Nothing!
There are two ways to drive traffic:
1. Active Method.
2. Passive Method.
Initially, when you’re first getting started, you need to actively drive traffic to each and every blog post, this means you need to write your blog post, share it on social media platforms like Facebook, Twitter, Instagram, etc.
This will at least get the people following you or friends with you on social media get to know that you’re posting consistently and they will subscribe.
Note – “You have to actively push traffic to your blog posts until you start getting passive traffic from the audience that you built.”
Different Traffic Sources You can Use To Drive Traffic To Your Blog.
There are many different traffic sources that you can utilize to drive traffic to your blog.
The traffic sources are:
- Search Engine Optimization (SEO).
- Facebook Groups.
- Banner Ad Networks.
- Email List Traffic.
- Paid Advertisement Traffic.
We’ll be covering some of them in the blog post to help you out.
Best Traffic Sources For Beginner Bloggers.
Whenever you start a blog, it’s important that you focus only on this traffic source that I’m going to share with you.
Focusing on other traffic sources is a bad idea.
I can tell you from my painful and tiring experience that I made the mistake of focusing too much on the traffic sources I thought was the best, not what the experts were saying me to focus on.
People who have gone on to make 6 Figures per month with their blogs actually have been focusing on this traffic source.
And you know which is the best traffic source for beginners? PINTEREST!
Pinterest is the easiest way to drive traffic to your blog and most people don’t know this yet.
It’s too difficult to get traffic through SEO (Search Engine Optimization) unless you’re able to rank faster for easy to rank keywords.
Here’s your piece of advice:
Focus on Pinterest traffic initially because the traffic is instantaneous and you can also grow your email list. Optimize your posts for SEO keywords and leave it at that initally.
How To Drive Traffic To Your Blog Using SEO.
SEO stands for Search Engine Optimization. By performing SEO tasks you are basically optimizing your blog posts for search engine results.
If your blog posts starts ranking for search results or search phrases people search for, you’ll be able to get more of the traffic.
All you need to do is to find the main keyword that’s easier to rank for, that connects with the blog post you’re trying to write and rank for then optimize your blog post for the keywords you want it to rank for.
For example, for this post, the root keyword is “How to drive traffic to your blog”.
And I went on to Ubersuggest and typed in that keyword to check for the search volume and then, saw that it was easier to rank for that keyword.
You get a green light and there’s a possibility to rank and there’s some significant search volume as well.
Then I went on to Google and typed in that same keyword and I got other extended search results that google suggests.
Those are phrases people are searching for as well.
Once you gather other similar phrases, you can then take them and use them in your blog posts.
That’s how easily you can optimize your blog posts for Search Engine Traffic.
In this case I’ve explained how to do it for Google Search Engine.
Related: Basic SEO Knowledge Every Blogger And Online Business Owner Should Know. (Blog Post Coming Soon).
How To Drive Traffic To Your Blog Using Pinterest.
Pinterest traffic is easier to get than other blog traffic sources.
Because it’s instant and you can immediately measure it, you’ll be able to do well with your blog when you’re doing pinterest marketing.
Before we get into how to drive traffic to your blog using Pinterest, you’ll want to learn some statistics.
Pinterest is a visual search engine and there are over 335 million people who use Pinterest every month. (Source: Hootsuite).
To understand the latest pinterest statistics for 2020, refer to this article by omnicoreagency.
Once you understand the stats, it’s time to learn how to drive traffic to your blog posts.
Related: How To Create A Pinterest Account For Your Blog And Business. (Article Coming Soon).
Next, here’s what you’ll need to do:
– Create Boards for your blog.
– Start filling up your boards with other people’s pins. (20 max).
– Now create your own pins using Canva.
– Fill your boards with your pins.
– Once you write an article, start pinning to your boards.
Additional Tip – Use “Group Boards” to skyrocket your pinning strategy and increare your blog traffic.
How To Drive Traffic To Your Blog Using Facebook Groups.
Driving traffic to your blog posts using Facebook and Facebook groups is much easier.
All you need to do is to actually write your article and once you’re done with it, you can join all the popular groups that are related to your blog and business niche.
Make sure to read the group rules.
Once accepted, you can start sharing your blog posts with the groups.
To find Facebook groups:
– Go to Facebook.com and log into your personal account.
– On the top search bar, type in the keyword you are looking for.
– Click on the group tab to see the groups that have that keyword. Example: “Bloggers” or “Blogging”.
– You can choose to join any or all of the groups you want.
– Make sure to join the groups you want and read the rules before sharing your blog post links.
This is pretty much the easiest way to actually drive traffic to your blog using Facebook groups.
Make sure to post in the Time-zones when your target customers are active.
How To Drive Traffic To Your Blog Using YouTube.
YouTube is already the #2 biggest search engine and nowadays since videos are on the rise, you need to be on YouTube.
In order to drive traffic to your blog using YouTube, you’ll need to make a video explaining what you covered in your blog post.
Your video can cover a few points on the topic of your blog post.
Then you can make sure to include the link to the blog post under your YouTube video description.
It’s your job to ask the people to click on the link in the description (where you left your blog post link) to go and get the rest of the points.
There has to be an incentive in order for you to push traffic from YouTube to your blog post.
Almost 80% of the people just like to remain on YouTube, as they are expecting you to explain all of that stuff on your video.
Now once you create videos, you can also share them on social media, facebook pages, facebook groups, Instagram Stories, Tiktok videos and on forums like Quora.
Then people who click and watch those videos are also prompted to click the link in the description of your video and check out your blog post.
Your blog post should have an incentive of some sort to collect email leads.
How To Drive Traffic To Your Blog Using Instagram.
Driving Traffic to your blog using Instagram is what most of you want to learn right?
So here it is.
First of all you need to create an Instagram account specifically for your blog and business.
It mustn’t be a personal account. Keep your blog and business account separate.
Now you can open Canva and create your own Instagram graphics indicating that you have published a blog posts.
You can include a description under every post about your blog post with the link.
You can ask people to click the link in your bio.
Instagram has one link and it allows you to include only one link.
You can use that space to include your blog post link.
Another way to drive Instagram traffic to your blog is by creating Instagram stories.
You can either do a video and talk about it, then asking people to visit your blog post to read about it.
Or you can create Instagram story posts on using Canva and share it on your Instagram story.
This is how you can drive traffic to your blog posts using Instagram.
In Conclusion, you need to focus on driving traffic to your blog using Pinterest first, then use other sources of traffic like YouTube, Facebook Groups, Instagram, etc
Once you have one source of traffic coming to your blog, it becomes much easier to actually understand what’s going on with your blog traffic.
Traffic is the most vital thing that keeps the business afloat. Without traffic, everything falls apart.
Initially, you won’t have much traffic because you are trying really hard to push traffic to your blog articles but once you make sure one traffic source flows like a continuous stream of water like a river, you can include the other sources.
So master Pinterest traffic and then include other traffic sources to drive traffic to your blog.
This way your business will grow.
What you cannot measure, you will not know what’s happening with it. That’s why you need to make sure that you are able to carefully track and measure Pinterest traffic coming to your blog.
Then you can diversify your traffic sources and measure them as well.