Do you want to learn how to find which keywords bring in the most traffic to your website? Do you know of which ways you can find out this information?
Well if you don’t we’re here to tell you.
Here are some key questions we’ll help answer through this post.
- Which focus keywords are bringing in the most traffic?
- Are the best-optimized posts bringing in the most traffic?
- Are there posts doing pretty well traffic-wise, but maybe a little more optimization could really improve them?
How To Track Keywords Using Google Analytics.
You might not know that you can track keywords inside your Google Analytics account. But it’s possible.
Whenever you start building a website, you must link it up to a Google Analytics account. If you’ve not done so, go do is immediately.
Then when you link it up, you can start to see it tracking every single activity on your website.
This tracks everything from website pages, to keywords, to tags, to user movements, pageviews, on page time, traffic, etc.
But the important thing here to note is that you can track keywords that are bringing in the most traffic using it.
Install MonsterInsights Plugin.
In order to track the Google Analytics metrics right on your website, you will have to install the MonsterInsights Plugin.
Click here to download MonsterInsights Plugin. It’s free to download.
Once you install it, you should immediately follow the on-screen instructions to go and connect it to your Google Analytics account. So that your Google Analytics data is being linked up to MonsterInsights plugin.
MonsterInsights plugin can give you even more data that Google Analytics plugin could not.
In order to install the plugin, go to the backend of your WordPress Dashboard, click on Plugins >> Add New. Click Upload and Activate it.
Note: The sole reason to install this is to see your keywords and analytics data on the WordPress dashboard.
Install All in One SEO Plugin.
In order to keep track of your SEO Efforts, about which keyword is bring in the most traffic, searches, clicks, etc. you need to install the All in One SEO plugin.
You may have other plugins installed, but there is reason why you need to have this installed.
As said above, you need MonsterInsights Plugin first, there is this All in One SEO addon update feature.
This feature lets you keep track of the SEO Trust score and the keywords.
The focus keywords and TruSEO scores are linked with custom dimensions that you can find inside Google Analytics. And did you know that this correlates with the website traffic you get inside Google Analytics.
With this new feature you will be able add your focus keywords using the AIOSEO plugin and the TruSEO Score.
Now you can add this as the new custom dimension. (Refer image above).
This new custom dimension will enable you to track your analytics data with these two parameters in place.
Because you’ve added this, you’ll gain insight into your traffic and be able to make the right decisions to grow your business.
So doing this helps you with the following:
- Which focus keywords bring the most amount of traffic?
- Do the best optimized posts on my blog bring in the most traffic?
- Do the posts that do pretty well looking at the traffic stats, can it be optimized or improved?
These kinds of questions help you do a good job with traffic and SEO.
TruSEO & Focus Keywords.
We’ll explain what TruSeo and Focus keywords are.
What Exactly Is TruSEO?
If you’ve installed the All in One SEO plugin, you’ll have to learn about TruSEO.
TruSEO is a thing where the All in One SEO plugin will provide recommendations for you, so that you can improve the On-Page SEO score of your content.
It has two parts to it:
- Focus Keyphrase: What does this mean? It will analyze your content to check for relevant focus key phrases. So if you ever enter a focus keyphrase on a page or a post, this plugin will check the content on that page and give you some recommendations so you can improve upon it. If you wish you can add other key phrases and you’ll see recommendations as well.
- Page Analysis: This plugin All in One SEO will analyze your content to see if you’ve implemented at least the basic SEO practices on that page.
The score information and recommendations will give you an idea of what to improve. If you follow the best practices you’ll have a higher quality content and a good SEO score.
How To Find Which Keywords Bring In The Most Traffic.
Custom Dimensions & Google Analytics.
First of all let me address what Custom Dimensions is and how its linked to Google Analytics.
What is Custom Dimensions?
Google Analytics reports have two kinds of data:
Dimensions are the different kinds of attributes that’s on our website.
Metrics are other quantitative measurement of those dimensions that you were looking at.
So in the backend of your Google Analytics report, you’ll see all the dimensions in the rows and metrics in the columns.
If you want to look at more dimensions, then you’ll have to create custom dimensions.
Google Analytics will allow you to add and track as much dimensions as you want to add.
So custom dimensions are just like the other default dimensions that show up, but you’ll be adding them yourself to the report. So if you want to collect, track and analyze data that’s happening on your website, that Google Analytics doesn’t track you can use custom dimensions.
Benefits of tracking custom dimensions: Tracks performance of every element that you add to the dimension.
You can add elements of the website like Author, Category, Tag, etc. and it will show up.
So If you install MonsterInsights, you’ll be able to set up these other custom dimensions that you never thought of was possible inside Google Analytics.
These are dimensions such as:
- Logged in.
- User Id.
- Post Type.
- Published at.
- SEO Score.
- Focus Keyword.
How To Set Up Custom Dimensions Tracking.
First of all you need to know that you have to set up custom dimensions both in your WordPress website of your MonsterInsights account and Google Analytics account.
Once that’s done, follow the steps below.
Step 1: Install MonsterInsights And Set Up Custom Dimensions.
If you were trying to set up Custom Dimensions without the help of MonsterInsights plugin, it will be time consuming.
MonsterInsights can easily help you set up custom dimensions right on your WordPress website in just a simple few clicks. You don’t have to learn how to code.
Now go ahead and install MonsterInsights plugin and add the Custom Dimensions Addon. So upgrade to the Pro level plan.
After you’ve installed MonsterInsights on your website, you need to connect it to your Google Analytics account.
Then, go ahead and add the Custom Dimensions Addon.
In order to install the addon, you need to go to Insights >> Addons and on that page you’ll see it on the dashboard as on the image below.
Click on the Install button below Dimensions section.
Once the installation is complete, you’ll be asked to hit the Activate button.
Now when you hit that button, you are ready to use it.
Step 2: Add Custom Dimensions Inside MonsterInsights.
Now our next step is to add custom dimensions inside the MonsterInsights backend of our website.
Go to Insights >> Settings that’s right below the MonsterInsights tab on the left panel on your WordPress dashboard and when you click on the Conversions tab you should scroll down a bit and you’ll find the Custom Dimensions section. That’s where you need to do the next task.
Within that section, you’ll be able to see the Add new custom dimension button.
Once you click that button you can choose you can choose from many dimensions meaning you can add as many dimensions as possible.
Finally when you’ve added it or selected it, you should click on the Save Changes button to save all that you’ve selected.
Step 3: Set Up Custom Dimensions Within Google Analytics.
Our next step is to set up Custom Dimensions within Google Analytics.
In the previous step we set it up on the website level, now let’s get to Google Analytics level to set it up.
So, if we have to get started, you should log into your Google Analytics account.
There you’ll have to select the website for which you want to set up this custom dimensions.
Below is just an example website.
After we click that, you’ll be sent to the report part of the Google Analytics section.
Remember, our focus is to set up Custom Dimensions, so click on the Admin Tab that you can see on the left panel.
It will take you to the Admin Page.
There you need to click on Custom Definitions and then again click on Custom Dimensions.
Refer image below to follow along.
Then the following thing will pop up.
You need to click on that button that says, + New Custom Dimension. Once you Click on it, it will ask you to create a custom dimension.
Once the Add Custom Dimension form loads up, go ahead and fill in all the details and hit the Create button.
Literally watch the steps below and you’ll do fine.
Then, you’ll be taken to the next screen where you should click the Done button.
Incase you want to add more custom dimensions, you just have to repeat the above steps and you’ll be good.
Step 4: Match Custom Dimension IDs.
The next step would be to match these ids to what we have on Google Analytics.
So, you’ll have to check the index number inside Google Analytics account and then check the Custom Dimension ID that’s inside the MonsterInsights Settings, and see if they’re the same.
So if you begin checking the index number, do it first inside your Google Analytics account.
Then, go to the Custom Dimensions settings inside your MonsterInsights account and check it.
If both these IDS match and are similar with that of the Google Analytics, you’re good. If not you need to fix that mistake and finally hit the Save Changes Button.
Below is an example to follow.
How To Find Custom Dimensions Report In Google Analytics.
Now if you want to generate a custom dimensions report right within your MonsterInsights dashboard, you’ll have to go to the backend of your website and do that.
What’s good about these reports is that they’re comprehensive and you can generate all the reports needed without having to log into your Google Analytics account.
So if you want to generate a report, go to the backend of your website, Click on the MonsterInsights tab, go over to Insights >> Reports >> Custom Dimensions.
This will help you generate the right kind of reports you want.
Reports can be generated in simple yet beautiful charts, so if you had a bunch of authors you need a report for, then the following report would appear in your MonsterInsights Dashboard.
The next step is learning how to do standard report and custom report.
To learn more, click here to read it.
Then when you look it up using the strategies laid out above, you’ll be able to see which keywords are bringing in the most traffic and which can help you rank, etc.
Try these out and let us know if you have any questions.