An Email List is the fundamental building block of an online business. Without an email list, you don’t have a business. It’s a powerful asset for your online business that serves you for years and years.
In this post, we’ll go over how to grow your email list whether you’re starting your online business or have an established business already.
If you want to learn how to grow your email list, follow these steps:
- Understand The Importance of Email Marketing.
- Email Marketing Platform (Special Offer).
- Create Opt-in Offers.
- 7 Locations to place your opt-in offers.
- Creating Landing Pages & Exit Intent Pop-ups.
- Drive Traffic Using SEO & Pinterest.
- Create Consistent Content (With Incentives)
Step 1: Understand The Importance of Email Marketing.
If you’ve built a website and your next step would be to create content for your readers and potential customers.
The truth is most readers won’t stick around for long on your website. Once they leave your website there’s no probability that they’ll ever come back.
In order for you to turn readers into subscribers, you need an email list. An email list is the lifeblood of your online business. Online business is incomplete without an email list.
Your website may attract potential customers because of the great content that you’ve created but there’s no possible way to get a hold of them unless they’re on your email list.
If a potential customer leaves the website without getting what they wanted in the first place, it’s a loss. An email list is a solution. Once you capture your potential customer’s email address it’s easier to contact them again in the future.
The art of communicating with your potential customers via email is called email marketing. If you share your content on social media your customers can miss over 90% of that because of the algorithm, but in email, you can reach them directly at their inbox.
Step 2: Email Marketing Platform (Special Offer).
In order to grow your email list, you need an email marketing platform that can capture the list of your subscribers.
GetResponse is a great email marketing platform that can help you grow your email list.
With GetResponse you can create opt-in forms, landing pages, and schedule automated email sequences.
Step 3: Create Opt-in Offers.
In order to grow your email list, it’s important to create opt-in offers.
An opt-in offer is a free resource that nudges readers to opt-in to grab that freebie.
These incentives are free valuable stuff that your readers can get in exchange for an email address.
Some examples of opt-in offers you can create are:
- Email course or challenge.
- Video training or tutorial.
- Webinar or audio recording.
- Resource library with many worksheets/ebooks/etc.
These opt-in offers can be a great resource that can help you grow your email list.
Step 4: 7 Locations to place your opt-in offers.
Placing your opt-in offers at the right place allows your readers to see them multiple times.
The rule of seven says that it takes about 7 times for a reader to see something before they take action on it.
So in order for your reader to really opt-in to your email list here are some places you can place your opt-in offer:
- Above the fold/header.
- Navigation menu.
- Below all blog posts.
- Within many blog posts.
- In the sidebar.
- In the “features” section below the header area.
These locations will help you grow your email list instantly.
Step 5: Creating Landing Pages & Exit Intent Pop-ups.
Another way to grow your email list is to create landing pages and exit popups.
A landing page is a special page that does not have menus and other distractions. Its only aim is to help you allow the visitor to take one action.
You can include CTAs (Call-To-Action Button) so that your readers opt into your email list.
You can then use email to follow up with your reader.
Exit Intent Pop-ups are popups that pop up on your screen when a reader tries to leave the website. This can sometimes be annoying but it really helps you convert a reader into a subscriber.
Step 6: Drive Traffic Using SEO & Pinterest.
In order to grow your email list, you have to learn how to drive traffic using search engines and other sources.
SEO stands for search engine optimization and once your website is optimized for search engines you can drive massive traffic.
Another way to drive traffic to your website is through Pinterest.
Pinterest is also a great search engine. It’s not a social media platform.
It’s a visual search engine that allows people to create pins that can be pinned to boards.
Boards are a collection of pins that can be created in your Pinterest account. If a visitor clicks on your pins it can direct them to your website.
Group Boards are a great way to drive massive traffic. Group Boards are massive boards that have a lot of people pinning various pins and it has thousands of followers. Once you pin your pins in a group board it reaches all the followers within that group board.
Step 7: Create Consistent Content (With Incentives).
The first step you need to know about how to grow your email list is to actually create great content on your website.
Blogging regularly is important for your website and content to be discoverable on the web.
Creating content along with incentives and sharing them on social media platforms is vital to growing your email list.
Without an email list, you will not be able to sell anything.
Create content that not only engages the reader but solves a problem or provides a solution.
And if your content gets shared by a lot of people opt-in incentives do the work of collecting email addresses and growing your email list.