Should Your Small Business Rebrand?

Should Your Small Business Rebrand?
Share on facebook
FACEBOOK
Share on twitter
TWITTER
Share on linkedin
LINKEDIN
Share on pinterest
PINTEREST

THIS POST MAY CONTAIN AFFILIATE LINKS, MEANING I RECEIVE A COMMISSION FOR PURCHASES MADE THROUGH THESE LINKS, AT NO COST TO YOU. PLEASE READ MY DISCLOSURE FOR MORE INFO.

starbucks, coffee, cups, Should Your Small Business Rebrand?
Should Your Small Business Rebrand?

Rebranding is when you take your business and reshape it with a new face and a new identity, even though you are selling the same products. Small businesses don’t often think of branding when they set up for the first time. Later on into their business’s progression they realize they have a misshapen brand identity that isn’t working for them. Equally, small businesses might create a brand that they love, but that doesn’t work for the target audience of their business. We are here to help you answer the question, “should your small business rebrand”?

Why Are You Considering Rebranding?

starbucks, glass, coffee, Should Your Small Business Rebrand?
Should Your Small Business Rebrand?

Ask yourself why you searched this question. 

  • Are you bored of your current brand?
  • Did customers say they didn’t like your brand?
  • Did you just realize that you don’t have a proper brand?
  • Do you have more money now to invest in a stronger rebrand?
  • Have you changed your target audience/product range?
  • Do you want to say something with your rebrand?
  • Do you feel like your business could be making more sales with a total rebrand.

Consider your reasoning and then research that. It will help you get a more accurate picture of what you should do.

When Not To Rebrand.

starbucks, coffee, christmas, Should Your Small Business Rebrand?
Should Your Small Business Rebrand?

If you are tired of your current brand – but have a lot of customers and followers who are interacting with your posts. You probably shouldn’t rebrand. Doing a total rebrand could erase your business from those customers thoughts.

Think about if you follow a small business online and love what they do. Their profile image is their logo, with the same colors and picture you know and love. Imagine they rebranded and took that away, it could put you off shopping with them again.

Unless of course, you need to rebrand for more reasons than this, in which case there are things you can do. We will look at this later in the article.

When To Rebrand.

starbucks, christmas, lawn, Should Your Small Business Rebrand?
Should Your Small Business Rebrand?

If you have a long period of no new followers, minimal sales or negative press it might be time to rebrand. 

Equally, if you want to show your business in a new light, perhaps you have branched out into more products, or you’ve decided to source only ethically made items for sale.

Consider your customers and friends that have seen your branding. If there is a resounding dislike or question that crops up then think about rebranding then too.

If You Have To Rebrand.

people, coffee, shop , Should Your Small Business Rebrand?
Should Your Small Business Rebrand?

When rebranding the main advice is to work the rebrand into your marketing plan.

Make your rebrand an advertisement for your business and involve your customers in the rebrand. Let them know that you intend on rebranding and ask them for their input. Set a date for the unveiling and make it into one giant party with competitions, giveaways and lead magnets galore.

Have customers create logos using a free logo creator online and run a competition for which one you will use for your business. Or create several yourself and hold a poll allowing your target audience to choose. Click here for access to LogoCreator.io.

Run an entire ad campaign on your social media accounts about your rebrand, using both your old and new logo in the same ad. This will get people looking at your business and feeling like there is something going on that they can get involved in. It gives your business the perfect excuse to bombard everyone within your target audience with your logo and your brand as they will feel they are getting something from it.

Keep in mind that rebranding is not always the answer. Other options should always be considered thoroughly before going for the total rebrand option. Rebranding can kill or rebirth a business and it can be difficult to know if it will work for you.

Should Your Small Business Rebrand?
Flora Vasquez
Flora Vasquez
+ posts

Ms Vasquez is a graphic designer with a degree in fine arts and years of experience working in the advertising field. During the pandemic she started taking on freelance writing as a hobby and way to share her knowledge in the field. 

Flora Vasquez

Flora Vasquez

Ms Vasquez is a graphic designer with a degree in fine arts and years of experience working in the advertising field. During the pandemic she started taking on freelance writing as a hobby and way to share her knowledge in the field. 

Share this and help us grow.

Share on facebook
FACEBOOK
Share on twitter
TWITTER
Share on linkedin
LINKEDIN
Share on pinterest
PINTEREST

Leave a Reply. (Help Us Improve)

Leave a Comment

Your email address will not be published. Required fields are marked *

Read New Blog Posts

About Us

Hello there! We’re Jehoyakim Jena & Wilson Jena, the owners & founders of My Digital Yard. We’ve created this website to not only find the right information for us but also to help you make money, save money, and design your lifestyle.

If you’re looking to become a millionaire, you’re in the right place. Every great thing starts with your first small move. Read through and learn more about us.

Click here to read about us.

arrows, growth hacking, profit

Click the button above to read our income reports. Thank you!

Search Our Blog

Blog Topics Category

Join Our Newsletter

Join The Broke To Millionaires Facebook Group

Recent Posts

Access The Vault

Follow Us

Subscribe to our Mailing List!

Subscribe to our newsletter. We’ll only send you useful information that will help you make money, save money & design a lifestyle. We won’t spam you. If you’re ready to work towards becoming a millionaire, this is your shot. You can unsubscribe anytime you want.

 

Join our Facebook Group - Broke To Millionaires Group. It's FREE!

Jehoyakim Jena

Unlock 33% Off

Signup for emails and texts and get 33% off on any program. Plus, be the first to know about new test groups.

*Only applicable on products that cost less than $497 and have a coupon field on the checkout page.