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How To Use Smart Tags In OptinMonster

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Have you ever thought about, “What if there was a way to identify your leads and customers whenever they visit your website? Even better, what if you could use that information to personalize the user experience when they visit your website?.”

Let me show you how to use Smart Tags in OptinMonster on your Website/Blog/Store.

Brands that use personalization see significant increases in customer engagement, 20% more sales opportunities, and 18x more revenue according to studies by Jupiter Research and Annuitas Group.

OptinMonster’s Smart Tag feature is an awesome, cost effective way to use smart dynamic content in onsite marketing campaigns with a simple drag-and-drop popup builder.

That’s an incredibly powerful tool that you should take advantage of if you want to optimize your website for more success!

Note: Smart Tags requires you to get the Pro or Higher subscription of OptinMonster.

What Are Smart Tags?

Smart Tags are tags or a place where you can show or tag the person who’s visiting your website or that particular page. It’s called as dynamic text, meaning whenever someone else  comes along and browses that page, you can then show that person’s name or location, etc.

Basically smart tags allows you to have that dynamic element to your OptinMonster Campaign.

Sometimes you can even show your visitor’s name, or the date or the location using this specialized and formatted text holder that holds all your smart tags.

To help illustrate the point, let’s take a look at an example of Smart Tags in OptinMonster.

Example Of Smart Tags In OptinMonster.

OptinMonster’s Smart Tag feature is a great feature that allows you to use it for dynamic purposes being able to show dynamic content on your Marketing Campaigns.

So all you need to do is to click on that place where you want to insert your dynamic tag and it will start to appear or personalize based on the visitor on your page.

This is pretty much easier because OptinMonster doesn’t require coding, it has got a drag-and-drop builder, that can do all sorts of complex things, things like showing the date, day of the week, the city, the state, the zip code, the country, etc. You can also display the visitor name, email, phone number.

All of this is possible because if you apply or add the smart tag feature inside OptinMonster, it’ll begin to work for you.

So here’s an example of Smart Tags in OptinMonster:

How To Use Smart Tags In OptinMonster
How To Use Smart Tags In OptinMonster Example.

How To Add A Smart Tags In OptinMonster?

Before we learn how to create or add smart tags in OptinMonster, you first need to make sure that you have OptinMonster Installed. Click here to download and install it.

This is how it goes, so whenever you’re trying to create a campaign, you have to customize the text using Smart Tags. You can use OptinMonster’s predefined smart tags or define your own custom Smart Tags.

So if you want to add a Smart Tag, you should follow these steps:

Step 1: On the Campaign builder, add/edit the text where you want to add the smart tag.

How To Use Smart Tags In OptinMonster

Step 2: From the text formatting, select the { } curly braces button and choose a predefined Smart Tag to use.

How To Use Smart Tags In OptinMonster

Step 3: Now select the Smart Tag you want to use and it will automatically be added to the text field editor and show up.

How To Use Smart Tags In OptinMonster

Step 4: Make sure to define the default value you’d like to show for the Smart Tag in case the tag you're trying to use doesn't work. This step is optional.

How To Use Smart Tags In OptinMonster

Step 5: After you've added it, you’re finished, now you should save the changes.

Step 6: So once the campaign goes live, the Smart Tag will be replaced by the dynamic value that you've set.

How To Use Smart Tags In OptinMonster

What you just saw in the steps above was Smart Tags in OptinMonster used on the eCommerce store campaign.

If the steps seems easier, great you now don’t have to hire a developer to build any of this.

How To Add Smart Tags In OptinMonster To Your eCommerce Store?

What we just saw above was the exact example of using Smart Tags in OptinMonster on your eCommerce store. That same concept applies everywhere, all you need to do is use the predefined tags in the right places and it will work for your campaigns.

In order to add smart tags in optinmonster to your eCommerce store, just follow the above procedure and you’ll be fine.

What I want to stress is that you have to make sure that your tags always have the personalization effect in your campaigns. So there was this study conducted by Accenture’s Strategy Global Consumer Pulse Research report, and they found out that businesses are actually losing billions of dollars every year because of poor personalization or lack of personalization.

We’ve got to cater to each customer or visitor as if they were in a real store where the person selling them talks to them by their needs, behaviors and interests. That’s where customization using Smart Tags comes into play.

So with the help of OptinMonster’s Smart Tags feature, you’ll be able to easily grab the attention of any visitor or shopper just by displaying their name, displaying their city, a specific date, or whatever feels more personable.

If there’s technology that can help you get this done, they’ll feel wowed about this smart personalization technique that it feels real and legit to them and they will make the purchase.

How To Use Smart Tags In OptinMonster

What I’m trying to say here is that if you use Smart Tags effectively, you’ll reduce shopping cart abandonments because over 60% of the customers who add products to their shopping carts online fail to complete the purchase so now if you fail to customize, and follow up with emails and automation, you’ll be losing money.

Want to avoid that? Then please start customization and personalization.

Because you’re using Smart Tags on your website with the help of OptinMonster, you’re sure to capture the attention of those abandoning the shopping process and you can offer them some exclusive discount or any deal you may seem fit. This way they see that it’s personalized for them and they’ll finish the purchase.

Although Smart Tags are cool and stuff, if you combine them with optinMonster’s Exit-Intent Technology, Page-Level Targeting, and Geo-Location Targeting, you’ll be able to convert even more cart abandoning visitors into customers.

So your store isn’t successful, until you make sure the customer completes the purchase.

Note: If you’re looking for tags that you want to use on your store, visit OptinMonster’s website for Smart Tags to use in OptinMonster’s Campaigns.

How To Use Smart Tags In OptinMonster


The conclusion of this is that Smart Tags can help you increase or triple your sales and revenue for your business.

Whether you’re a blogger, content creator or an online store owner, smart tags will allow you to generate more leads and convert them into paying customers because of OptinMonster’s Smart Tag feature.

I hope you learned how to use Smart Tags in OptinMonster‘s campaigns on your website.

Click here to grab your OptinMonster account.

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Jehoyakim Jena

Jehoyakim Jena

Jehoyakim Jena helps people make money, save money & design their lifestyle. The #1 problem for most people is making money and if they can learn how to do so, they can change their whole course of life. Here is a free resource that teaches you how to make money:

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