If you think starting your own online business is hard, well, you’re wrong. In this blog post, I’ll break down how you can start your own online business with little to no money.
There are plenty of people who have used the Internet to build a profitable business.
All you need is the know are the 7 key steps for starting your own online business:
- Find Your Profitable Idea.
- Design and Build an easy-to-use website.
- Create Content & Establish yourself as an expert.
- Drive traffic using search engines and other sources.
- Build Email List to build your audience.
- Follow up with your customers with emails.
- Create & Sell Products to your audience.
Step 1: Find Your Profitable Idea.
In order to start your own online business, you just need one profitable Idea. The reason behind finding your profitable Idea is to find a need and fill it.
Choosing the right profitable Idea will define if you’ll be successful or a failure in your online business. Most people make the mistake of starting a business without even checking to see there’s a need in the market. That’s a recipe for failure.
You can go about two different ways to find your profitable Idea:
- Build A Business Around Your Skills & Expertise.
- Find A Need In The Market & Fill It.
A) Build A Business Around Your Skills & Expertise:
Building a business around your skills and expertise is the easiest way you can start your online business. There are plenty of people would love to pay and learn from you. So if you’ve got skills and talents it’s a great place to start.
If you’ve got a talent to sing, play the guitar, teach tennis, teach English, or organize events & parties, etc, they would make great online businesses.
If you think about it, these are great ideas for starting your own online business. You just have to capitalize on them and turn them into a business.
And in order for your business to reach more people you need to get your business online.
When your business runs online, you’ll get noticed by a lot of people.
Now you’ll only need to build trust and grow an audience.
Your skills are valuable to someone who doesn’t have them. You just have to find people who are looking to learn that skill and willing to pay for it.
Once you identify potential customers, you can go about starting your own online business.
This is one of the easiest ways you can get started with your own online business.
If you’re looking for ways to find your talent and expertise, read this guide on how to find your profitable idea.
B) Find A Need In The Market & Fill It:
Find a needing in the market and filling it is another way to start your own online business.
Most people who are starting out make the mistake of looking for a product first and then market second. That’s the wrong way to go about starting your online business.
First, you need to find a market that’s looking for a solution and fill that need.
Here are some ways to go about conducting your market research:
- Visit forums and see what questions other people are asking, and try finding ways to solve them.
- Doing keyword research is another great way to find what people are searching for. This is a great method to know if there’s really a demand.
- Take a look at your potential competitors and see what they’re doing with their websites. Look for what’s missing and fulfill that demand. Then you can think about creating a product.
Step 2: Design And Build An Easy-to-use Website.
Once you’ve got your profitable Idea and market needs figured out, you can design and build your website.
Figuring out your selling process is an essential step before starting your own online business. It becomes easier to design and build your website once you know how you’re going to sell.
Selling is an important part of your online business. Your website design has to match the message and brand voice you’re trying to communicate.
People have limited time, space and attention. So it’s important that you keep it simple.
Certain things that you must follow to design a great looking website:
- Keep a minimum of two or three fonts on your website.
- Make sure your navigation is easy and same on every page of your website.
- Make sure to use graphics, audio or video to enhance your message.
- Include opt-in forms to collect email addresses.
- Make sure it’s easy for customers to buy from your website – no more than 2 step buy and checkout process.
- Make it user-friendly because your website is like your online store.
If you’re ready to start building your website you can create your website using Siteground.
Related Offer: Get a 60% Off to website hosting on Siteground.
Step 3: Create Content & Establish yourself as an expert.
Once you’ve set up your website you need to start creating content. Blogging is a great way to create content and establish yourself as an expert.
You can also create content in audio form (podcasting), video form (YouTube) and written form (Blogging) to build your expertise.
Whichever method of content creation you choose to pursue, make sure that they are all available or linked to your website. It’s also important to publish written content as that’s important to get your website indexed and ranked on search engines.
People use the internet to find information. If you give away information that’s valuable for free and get it shared on different websites, you’ll be able to drive traffic and build authority.
When someone knows what they’re saying people trust them. And you can build your expertise & authority that way.
Here are three ways to establish yourself as an expert:
- Give away your expert content for free. Share it on videos and articles on other websites and build your authority.
- Allow your readers and subscribers to share your content on social media.
- Participate in social networking sites and industry forums where your target market hangs out.
Step 4: Drive Traffic Using Search Engines And Other Sources.
Driving traffic to your website is what most people struggle with.
There are two types of traffic:
- Paid Traffic.
- Organic Traffic.
Pay-per-click advertising is one of the quickest ways to drive traffic to your website. This allows you to advertise your website on search engines and drive quick traffic to your website.
Social Media Advertising like Facebook Ads, Pinterest Ads, and Instagram Ads are also other ways of driving traffic. Most of your target customers are hanging out on social media. If you can target them correctly using the right keywords and interest you can convert them into visitors or paying customers.
Organic Traffic is a way of gaining traffic through search engines. In order for you to gain massive traffic from search engines, you’ll have to target keywords that are relevant to what people are searching for and create content around it.
Organic traffic requires a lot of upfront work in content creation. If you blog regularly you’ll easily be able to drive traffic using search engines. And once your content is indexed, you’ll begin to experience regular traffic to your website.
The advantages of search engine traffic are that you’ll keep getting traffic if you start ranking for search terms. It’s important that you rank for keywords that people search for.
Step 5: Build Email List To Build Your Audience.
An email list is the lifeblood of an online business. Create multiple opt-in forms throughout your website and you’ll easily be able to grow your email list.
People who have opted into your list have given you permission to email them. So you can go ahead and send them emails regularly that builds trust and relationship.
Here are a few ways to build your email list:
- Create multiple opt-in forms on your website.
- Create landing pages and promote them on social media.
- Guest posting is a great way to build your audience and email list.
An email list is a valuable asset of your online business. It’s the only audience that you have complete control over.
Grow your email list and you’ll be able to grow your Income. Keep this in mind before starting your own online business.
Step 6: Follow Up With Your Customers With Emails.
Email marketing is the only kind of marketing where you can build trust and relationships with your subscribers. This is the list of potential customers that will buy from you.
With the power of email marketing, you can turn visitors into buyers. It is very important that you nurture your readers and build that trust before you pitch them your products or services.
GetResponse is a great email marketing platform that allows you to build automated nurture sequences. It allows you to preschedule emails so it can be sent out at scheduled times.
People tend to be highly engaged and open emails if they have recently opted in to your email list. Use that time frame to build trust and nurture your customers.
Once trust has been built you can pitch your subscribers your products and services. They tend to convert higher once they’ve known your brand and what you do.
One key thing that you must know is that the email copy should be persuasive and helpful in order to convert the readers into customers.
Step 7: Create & Sell Products To Your Audience.
The final step you need to know before starting your own online business is actually to create and sell products to your audience.
Creating and selling products will allow you to turn your readers and subscribers into paying customers. Your business will not generate an income if it’s not selling anything.
Digital Information Products are high in demand now and bring in a lot of sales. The information in your paid products must provide higher value to your customers. This is the differentiating factor between free and paid information.
A great way to start selling your products and services is through email marketing. Since you’ve already built that trust, they are more likely to buy what you sell.
Digital Product Ideas are:
- Membership sites.
- Tools, Worksheets & Workbooks.
People are able to turn their passions & skills into online businesses and finding profitable Ideas is the first step to building a billion-dollar business. These 7 steps are essential to starting your own online business.
Your readers and subscribers value helpful information that solves their problems or helps their lives get better. That’s why your content has to help your readers and customers in some way.
The Internet is evolving day by day as many people start building their own online businesses right from their homes. Sticking to these steps will help you in starting your own online business the right way.